7 calendar days from the day you pay the $299 setup fee. Day 1 is intake. Day 2-3 is the first build. Day 4-5 is your one round of revisions. Day 6 is custom domain and email setup. Day 7 is live.

You get one round of revisions included. Tell us what to change in plain English — 'the colour is too dark,' 'I want my photos higher up,' 'the booking button needs to be bigger' — and we change it. If you need a second round, that's $120 an hour.

The monthly $249 includes 2 hours of content edits a month — hours, prices, photos, new services, seasonal menu changes. If you have a particularly busy update month, we'll roll up to 4 hours. Beyond that, $120 an hour, billed in 15-minute increments. Most clients use about 30-60 minutes a month.

All included in the $249. We register your domain through Crazy Domains AU, we host on Vercel's global network, we manage the SSL certificate. You pay one monthly invoice and that's all.

Tell us. Small adds (a new service, a new staff member, updated hours) fit inside the monthly 2 hours. Big changes (a whole new vertical, e-commerce, a second location with its own page) we quote separately. Most clients never hit a 'big change' requiring a separate quote.

Paid advertising, professional photography, logo design, translation into a second language, e-commerce stores with inventory and shipping, custom integrations beyond standard booking and ordering tools.

Yes. Photos of your work (nail art, dishes, your team, your space) are what makes the site feel like yours. If you have an iPhone and decent lighting, we can work with what you've got. If you need a professional shoot, we can recommend a Sydney photographer ($400-$600 typical). The photo cost is yours, not ours.

You own your domain name. You own all photos, copy, and content. You don't own the underlying code (it's on our master template), but everything you'd actually want — domain, content, photo files, customer enquiries — is yours. If you ever cancel, we hand you everything within 7 business days.

Yes, after the 24-month minimum term. 30 days notice. We hand over your domain, photos, and content. The site comes offline at the end of the notice period. During the 24-month minimum you can't cancel without paying out the remaining months — the minimum is what makes the $249 pricing work.

Nothing changes unless you want it to. The $249 a month keeps going on a rolling month-to-month basis. If you want to cancel, 30 days notice. If you want to renegotiate scope (a bigger site, a second location, a higher tier), we can talk about that whenever you're ready.

No. We work with four verticals: Asian-owned beauty and wellness, small ethnic restaurants and food, allied health solo practitioners, specialty retail and services. Other verticals have a different customer profile and a different support load — we'd be the wrong agency.

Currently no. Year 1 is inner Sydney, postcode 2000 plus 5km radius. Year 2 we expand to Western Sydney (Cabramatta, Bankstown, Auburn, Fairfield, Liverpool). Year 3+ we'll go remote into Melbourne and Brisbane. If you're outside Sydney and want to be on the waitlist, drop us an email.

Right now the portfolio sites are demonstration builds — fictional businesses with the design system and feature set we ship. Once we've signed our first 3-5 clients, the portfolio will show real work with permission. Until then, the demonstration sites and Martin's operational background at Direct IT are the trust signals.

NAEMA is the brand umbrella for several things Martin is building. NAEMA Agency is the services arm — small-business websites in inner Sydney. The other parts of the brand are separate businesses with separate audiences. Whatever else you might find under the NAEMA name isn't relevant to the agency.

Book a 20-minute call this week. If we're a fit, you pay the $299 setup, and we start the build the next business day. Most clients are live within 10 calendar days from the first call.